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Ebook For Startups


A Step by Step D-I-Y Guide

A startup's ideation pool that reduces dependency on few ideas will require funds and talent to grow and sustain. Funds are mobilized largely on depth of talent pool and ideas coupled with an ability to scale and put them out in the market.

Talent management will bring in the energy-fun-creativity-accountability in the structure. This attracts funding and promotes skillful fund management, so vital for startups.

Attracting, employing and retaining Talent through progressive policies and practices encourages and sustains ideation and execution, thus retaining the relevance and competitive edge for the entity.

Creating, maintaining, sustaining and nurturing this relation between the aforementioned "three legs of triangle" is key to every startup.

The ebook captures relevant areas, policies and procedures that startups (and SMEs alike) need to observe, to meet their aspirations without getting overwhelmed, overawed and intimidated. We believe that expertise lies in simplicity and specificity since businesses can thrive only under clarity and certainty.

Having consulted and handheld various startups right into the grown-up stage, we have identified some of the critical challenges that if left unaddressed do shatter the aspirations of the startup. This e-book is an honest attempt to outline those and our solutions will make founders, owners, and Directors appreciate that we are Relevance In Deed.



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  1. CAPEX and OPEX

  2. Cash Flow

  3. Delegation of Authority (DoA)

  4. Bank Operations

How we can help:

Through the Finance Manual, we help you:

  • Intelligently lock or block funds in assets and conserve funds for operations or working capital.

  • Conserve working capital through adroit cash flow management.

  • Make people (including you) accountable for every Rupee spent through a functional DoA.

  • Work with banks to lower cost of transactions, increase and promote financial discipline, accountability, and productivity of every spend.  


  1. Chart of Accounts (CoA)

  2. Voucher Accounting (VA)

  3. Financial Statements (FS)

  4. Accounts Payables (AP)

  5. Accounts Receivable (AR)

  6. Budgets & Plans

How we can help:

Using the Accounting Manual, you can:

  • Through VA, ensure all financial transactions are captured correctly,

  • Ensure that transactions are properly classified and presented as per the CoA.

  • Prepare FS that are correct.

  • Be certain about the accuracy of AR & AP.

  • Draw up realistic budgets and plans.


  1. Business Plan & Human Planning

  2. Compensation Structuring

  3. Overtime & Leave management

  4. Technology & Benefits

  5. Satisfaction Surveys

  6. Separation Management

  7. Knowledge Management

  8. Sexual Harassment

  9. Diversity

How we can help: 

The HCM Manual allows you to:

  • Align human capital with business and optimize productivity.

  • Structure monetary and non-monetary benefits to attract and retain talent at an affordable cost to the business.

  • Leverage human capital through technology, work-life balance, and engagement.

  • Identify and act upon potential pain areas as well as deal with apathy.

  • View each separation objectively and find a better way to work.

  • Address continuity by capturing and retaining knowledge about the product, operations, and customers.

  • Respect people and make the workplace inclusive and democratic.


  1. Investor Relations

  2. Taxation related (Income Tax, GST etc)

  3. Employee related

  4. Companies Act related

  5. Industry related compliance

  6. Compliance with Covenants

How we can help:

The Compliance Manual allows the business to systematically and clinically comply with regulations, health, and safety aspects, Statutory benefits so that the safety and well being of all stakeholders is ensured. Covenants and conditions based on which investors, banks, financial institutions have funded the business, need to be complied with for reputation, transparency and continuity. 


  1. Bill of Materials (BoM)

  2. Standards and Yield

  3. Rolling Production Plan (for 3 months)

  4. Vendor Management & Accounts Payable position

  5. Inventory position- Raw Material

  6. Unit cost of production

  7. Quality rejection and root cause analysis

How we can help:

The Operations (and Standard Operating Procedures) Manual serves the purpose of aligning procurement, production, and customer requirements. The ability to supply quality products and services at competitive prices without failing on delivery timelines will drive loyalty and differentiation at the market place. Businesses survive because customers need the product or service for the quality, fitment, value, and the pain that the absence of the product or service will bring to the customer. 


  1. Inventory- Finished Goods & Ageing

  2. Unit SG&A*, Cost of Sales & Pricing

  3. Delegation of Authority for SG&A

  4. Collection days & cost of AR

  5. Unit Profitability, month on month

  6. Units sold month on month

  7. Credit and Collection Policy​

How we can help:

SG&A determines the cost and the market determines the price. Very often the price may be lower than the cost and the inability of the business to monitor and benchmark the cost, may spell the end for the business. The SG&A Manual helps the business to capture, track, and monitor these expenses and control the non-value-added expenses. This helps in the profitability, sustainability, and continuity of the business.

*SG&A: Sales, General, and Administrative cost reflects the indirect costs (not related to production) that are loaded on each sale. This also includes any discounts allowed per unit as well as incentives allowed per unit. Unit SG&A could actually determine the competitiveness of the product.


  1. Access Control

  2. WFH or A (Work from Home or Anywhere)

  3. Social Media and rules

  4. Email and Internet

  5. IT Asset Management

  6. Breaches & Incident reporting

  7. Use of external device

  8. Misuse and consequences

How we can help:

Technology is the business enabler, but only if it is available, relevant, controlled, and secure. The IT Manual helps the business immensely to build the safeguards, ownership, and security that will make the employees, society, and customers feel safe and secured about the ecosystem. Comfort about privacy, confidentiality, identity, payments, and preferences provide the much-needed experience and value for the customers.


  1. Social Distancing

  2. Self Declaration

  3. Medical check ups

  4. Sick Leave

  5. Vacation (compulsory)

  6. Clear Desk

  7. Incident Reporting

  8. Evacuation drills & testing

  9. Floor warden

  10. Garbage disposal

  11. Reuse, Reduce, Recycle

How we can help:

Safety, Security, Health, Wellbeing, and Congeniality are some of the key aspects that employees, regulators, customers, vendors, and investors look out for in all businesses. The Administration Manual that is also aligned with advisories and best practices ensure that the entity is not compromising on hygienic practices that the society and stakeholders have come to expect of all responsible businesses. The ESG (Environment, Safety, and Governance) Index is key to shareholder value.